NAME. We decided to name our magazine “Time Oddity” in reference to David Bowie’s “Space Oddity”, released in 1969 (the year that would influence and lead to the ones we’ll focus onthis year).

 

TOPIC. Culture, arts through the decades. We will focus on artists and their work. We’d like to follow the concept “1 year in history = 1 print/edition”, starting for our project in the 70s, as we think it is a rich decade culture-wise.

 

The idea is to get across different artistic trends in some selected fields (photography, films,  dance,  music,  ...)  that  happened  during  the  70's.  We  will  highlight  some masterpieces  or  great  artists  of  that  time  and  present  some  visions  from  those days. We want to share a quick approach to become familiar with some art from a close past and understand a bit more the historic context back in those days. What does art say about that generation?

 

PUBLISHING FREQUENCY. Time Oddity would be a trimestral magazine, which means 2 actual years = 10 years explored. Each print is dedicated to a specific year in a decade (this year and next year: the 70’s; then, it would be 60’s for instance), except for the summer edition which will contain 2 years, as people tend to read much more during the holidays. 

 

TARGET READERSHIP. Our target audience would be quite specific. Probably already knowledgeable in some kind of art (music, cinema, theatre and so on...) and with an interest in the second part of the last century.

 

With a time-machine set in the 70s, we are sure to catch readers who are curious about art at that time. We want to share a part of art history and let our audience discover pieces and anecdotes they don’t necessarily know prior to reading us. Therefore, we’d have to be specific or original in our angles and present something more than just what everyone already knows about the subject.

 

Our ideal reader is a curious person, between 15 and 45 years old, that’s looking for an agreeable yet culturally enriching time when reading our magazine.

 

HOUSE  STYLE. We  think  it  would  only  be  fair  to  present  our  magazine  in  a  visually pleasing way, as we’d also be talking about visual arts.

 

Additionally,  we  think  it’s  appropriate  for  a  project  such  as  ours  to  reflect  a  part  of ourselves in the writing style: creativity and expression make sense for our topic! Some of  us  pointed  out  Rolling  Stone  Magazine  interviews,  which  are  often  delivered  in  a very narrative style. 

 

Considering  our  subject  is  close  to  the  public,  we  decided  we  would  use  informal language. As we’re in Europe, we’ll prefer British English for our magazine.